$25 & Under

Our soft and snazzy Bib adds extra cuteness to any meal! An absorbent terry cloth back, and our adorable seasonal prints on the front, it's the perfect blend of fashion and function.

Our soft and snazzy Bib adds extra cuteness to any meal! An absorbent terry cloth back, and our adorable seasonal prints on the front, it's the perfect blend of fashion and function.

Wrap your little lamb in the sweet softness of our swaddling blanket after a bath or at bedtime.

Wrap your little lamb in the sweet softness of our swaddling blanket after a bath or at bedtime.

MediFrida delivers the full dose through a soft, familiar paci that sends medicine to the side of the cheek, bypassing baby's taste buds to prevent messy spit-ups. There's more! MediFrida is the only paci-style medicine dispenser that doubles as a real p

NoseFrida the Snotsucker, the doctor-developed and doctor-recommended nasal aspirator is the new standard in keeping babies naturally snot free. Ingeniously simple Swedish design features a tube that is placed against the nostril (not inside). Parents use

Sometimes baby's full of it. Gas, that is. Skip the drops and use Windi to instantly free stubborn gas stuck in baby's pipes. It's completely safe, doctor-invented and the only natural instant solution for gas relief.

We just couldn’t resist adding these adorable Juniors to the best-selling Cozy Plush line, these 10 top selling characters are just as cuddly making them an ideal gift for all occasions

Warmies® Cozy Plush are a range of fully microwavable soft toys. Simply warm them in a microwave for one minute to release the wonderfully soothing lavender aroma.

Warmies® Cozy Plush are a range of different fully microwavable soft toys. Simply warm them in a microwave for one minute to release the wonderfully soothing lavender aroma.

Sore gums are no match for the Itzy Ritzy silicone teether! Itzy Ritzy teethers are safe on baby’s gums and the open design makes them easy for small hands to grasp. They are made of non-toxic food grade silicone and have texture on one side to massage so

Sore gums are no match for the Itzy Ritzy silicone teether! Itzy Ritzy teethers are safe on baby’s gums and the open design makes them easy for small hands to grasp. They are made of non-toxic food grade silicone and have texture on one side to massage so

Sore gums are no match for the Itzy Ritzy silicone teether! Itzy Ritzy teethers are safe on baby’s gums and the open design makes them easy for small hands to grasp. They are made of non-toxic food grade silicone and have texture on one side to massage so

Sore gums are no match for the Itzy Ritzy silicone teether! Itzy Ritzy teethers are safe on baby’s gums and the open design makes them easy for small hands to grasp. They are made of non-toxic food grade silicone and have texture on one side to massage so

The Itzy Ritzy Cactus Crew 7x3.5 inch Snack Happens Mini Reusable Snack and Everything Bags are stylish, eco-friendly zippered carriers ideal for toting snacks and other small belongings when you leave the house.